The commercial real estate market is more competitive now than ever, and owners lose a lot of money sitting on unoccupied multi-family units, office spaces and other mixed-use properties. Many potential renters, leasers, and buyers are now doing their research online by watching commercial real estate videos. If you want to stay competitive today as a commercial real estate agency, you should hire a commercial real estate video production company to create high-quality videos for your listed properties. Here are the main reasons why producing high-quality real estate videos should be part of the marketing materials for your commercial properties.

Prospective buyers and renters prefer videos because they provide more details and useful information in a quick fashion compared to photos, articles, and other types of content. When you have commercial real estate videos produced by a reputable video production company, you give your viewers a chance to take a virtual tour of your property, and this gives them a better sense of the space they want to purchase. Customers are always looking to narrow down their list of commercial properties before they make site visits, so if you don’t have a video to boost your property’s appeal, many customers will skip over your listing during the research stage.